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Month: March 2007

Blogs boost bike sales

BLOG POSTS are now finding their way into the marketing strategies of motorcycle makers. What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings. Instead of tedious market surveys and data crunching, companies now get reviews within hours of product launch, courtesy blogs. “The first review of our latest Pulsar was on our table within three hours of its launch in Chennai thanks to bloggers,” Bajaj Auto VP (marketing-two wheelers) S Sridhar told ET. A dedicated team at Bajaj Auto now regularly tracks discussion-boards and review section of blogs and online biking groups and provides feedback to company’s marketing and product development group. The influence of internet is maximum in case of premium bikes such as Bajaj Pulsar, Hero Honda CBZ and TVS Apache, Being a lifestyle product targeted at 18-25 year old urban college goers or those in their first jobs, premium bikes is a hot topic on the internet. Pulsar and Apache in fact have their own fan clubs and groups on the internet. Some of the popular internet sites and blogs on the radar screens of bike marketers include xbhp.com, mouthshut.com, bikenomads.com, bajajpulsar.org, and yahoo groups for Royal Enfield, Hero Honda Karizma group and TVS Apache. “Online groups and product review sites are now the first point of reference for a prospective Apache buyer. If...

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