ArchiveMarch 2007

Blogs boost bike sales


BLOG POSTS are now finding their way into the marketing strategies of motorcycle makers. What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings. Instead of tedious market surveys and data crunching, companies now get reviews within hours of product launch, courtesy blogs. “The first review of our latest Pulsar was on...

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